6 Reasons Why You’ll Love Studying an MSc in Digital Marketing and Data Science

If studying in both Paris and Shanghai wasn’t enough to whet your wanderlust appetite, you’ll be pleased to learn the MSc in Digital Marketing & Data Science at emlyon business school also offers students the opportunity to spend a week in Boston or San Francisco.

“The Boston learning trip gave us an out-of-class experience where we were exposed to new activities such as travelling, visiting a new city and networking,” said Yousra.

“I had the opportunity to learn about the start-up community and the accelerators concepts. This has also helped me identify fields of work where I potentially see myself in the near future. Sharing this experience with my classmates has also helped me create friendships and enjoyable moments.”

With advances in data science pushing data-driven digital marketing opportunities, being able to understand how the digital industry is shaping and reshaping the ways in which society consumes media and information on a global scale is vital.

Whilst in Boston, Yousra had the opportunity to attend a lecture presented by Yihyun Lim, the Director of the MIT Design Lab.

“We got to deepen our knowledge on the use of Internet of Things (IoT) and Artificial Intelligence (AI) to deliver human centered user experiences,” she said.  

Now currently based in Shanghai, Yousra’s global perspective of digital marketing and data science is broadening. She told us: “We have the opportunity to attend classes taught by professionals with a deep understanding of Chinese culture and trends. Thanks to their experience, we are able to get clear examples and cases related to the local market.”

As well as learning from some of the brightest professionals in the field, both Yousra and Fabian have also been able to build valuable connections within the industry.

Fabian said: “Since the very beginning we have all been exposed to numerous activities and events involving networking not only with startups and big companies, but also with investors, venture capitalists, and other students with entrepreneurial mindsets.

“My network now has connections from Paris, Lyon, Boston, and Shanghai, and I’m really looking forward to connecting with influential people all over the globe.”

The MSc in Digital Marketing & Data Science is an innovative program attracting dynamic individuals from all over the world. So, building a professional network with class colleagues, professors, visiting scholars, and other working professionals will always put you at an advantage.

“I’ve expanded my network and had the opportunity to meet other students. They helped me develop a global mindset and aided me in improving teamwork, and I was also able to interact with leading executives from around the world,” said Yousra.

In the future, nine out of 10 jobs will require digital skills. As the digital age continues to grow, so does the demand for a new generation of trained and skilled digital marketing technologists who are digitally and data literate.

If you’re keen to get involved and be a part of a highly lucrative and exciting industry, an MSc in Digital Marketing and Data Science can be the golden ticket.

“The resources the program offers will provide me with a better understanding of the current trends and therefore help me overcome managerial boundaries and optimize my digital marketing strategies. It will, undoubtedly, benefit me not only on an educational and professional level but also on a personal one,” said Yousra.